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It's well established now that millions of people turned to games in 2020 during the height of the pandemic. I hope that we'll be able to provide that service to many more millions and millions of players over the next ten years." Some want to play more competitively, some collaboratively, some play for relaxation, some play for excitement, and one of the big challenges for us is to try to serve all of those needs inside the same product. "When we talk to players every day, we hear different stories about how Candy Crush fits into their lives. "I genuinely believe we have a really amazing product, and it's not only amazing in the sort of simplistic sense of 'it's a good game to play'," Green says. General manager for Candy Crush Saga Todd Green

In addition to the wealth of content updates, social media festivities, and in-game events – and a new soundtrack for the first time in the game's history – the Swedish company flew a dozen journalists to Stockholm for a few days to learn more about King and the science behind Candy Crush's success. King's dedication to its star IP was demonstrated by the anniversary celebrations it put together. "We see ourselves as being very, very far from the end of this story and for us, it's very exciting to imagine and create what comes next." "This is just the first ten years," Todd Green, general manager for Candy Crush Saga, tells. So it's fair to say that ten years on, Candy Crush isn't going anywhere. The amount of time users spent within the Candy Crush IP during the quarter also continued growing for the fifth successive quarter. Looking at Activision Blizzard King's Q3 financials last week, King saw an 8% rise in net bookings year-on-year, which was attributed to the continued strength of the Candy Crush IP. On mobile, it also didn't take long for the game to take over the free-to-play charts.įast forward a decade and Candy Crush Saga is one of the most played games in the world, still generating growth year after year after year. The title had already launched on Facebook earlier in 2012, and had quickly gained momentum, gathering four million players in a few weeks. Ten years ago this month, a simple match-three game made its debut on iOS.