My guess? We'll see a number of third-party alternatives toward the end of the year as companies try to capitalize on the gap between people who want Apple's best kit, but don't want to go broke buying basic accessories. And Apple's pricing has always trended high when compared to non-Apple products.īut will shoppers feel the same when they go to spend $10 - 20,000 on a modestly configured Mac Pro desktop, only to find that the monitor and stand shown with it cost an extra $6,000? How many people will opt for the display, but not the stand when their Mac Pro is already maxxing out the budget for the year? Only time will tell - the Mac Pro and Pro Display XDR come out this September. For every MacBook or iPhone, the company has often used innovative designs and proprietary ports to provide each product with a little extra cushion of profitability, selling a selection of accessories alongside it.
It all comes back to a question of value, and that's an area where Apple has found some lucrative success. Amazon also offers articulated wall mounts, with the AmazonBasics version selling for $20 (opens in new tab). It may actually be a better choice, since the mount clamps to the edge of your desk or table to open up more usable desk space. Built for monitors up to 32-inches and compatible with 100 x 100 millimeter and 75 x 75 millimeter VESA mounts, it's hundreds of dollars less, while offering the same functionality.
Sadly, that wont cover the cost of the Pro Display stand, which costs another. Odds are Apple is just looking to raise money to pay off the teen suing them for $1 billion.Amazon's top selling arm mount, the AmazonBasics Lift Engine Arm Mount (opens in new tab) ($99) gives you the same ergonomic control, with the ability to extend and retract, tilt and rotate as much or more than the Pro Stand. Apples new 32-inch Pro Display XDR monitor displays up to 6K resolution, but it will cost you 5,000.
There is also a standard VESA mount for $199, which is still steep, but almost nothing in comparison to the alternative. Of course, this still doesn't make the idea of a $1,000 monitor stand seem any less ridiculous, and Apple will likely have to do quite a bit of sweet talking to convince the majority of people of the mount's apparent value.
It is worth noting that the devices are directed at creative professionals - people who need the power for their jobs and are willing to shell out large amounts of money to get exactly that. Apple has always had a reputation for selling its devices at steep price points, but customers could almost build an entire gaming desktop for the same price, or even a PS4 Pro with a respectable 4K TV to go along with it. Needless to say, that’s an insane price for something that could realistically be achieved by stacking several books on top of each other. The accessory in question is the stand for the desktop’s monitor, which clocks in at the absurd price of $999, or roughly 3 iPads that were accidentally locked for 48 years, and it isn't included with the monitor.
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